Zhao Lusi & Liu Yuning's 7-Hour Charity Livestream: Raising 34 Million Yuan for Farmers

A Phenomenal Charity Livestream

• 💡 Chinese stars Zhao Lusi and Liu Yuning hosted an unscripted, 7-hour charity livestream, captivating millions.
• 🎭 The event transcended typical celebrity endorsements, becoming a heartfelt and authentic broadcast that showcased their genuine friendship.
• ✨ As co-stars from "The Long Ballad," their on-screen chemistry translated into a dynamic and engaging live session.

Mission for Rural Support

• 🌱 The livestream's core purpose was to support Sichuan farmers and small business owners by promoting their high-quality local products.
• 📌 Zhao Lusi's deep-seated desire to use her influence for good stemmed from witnessing rural struggles during a reality program.
• 🤝 Liu Yuning immediately signed on to support his friend, leveraging his own massive fandom and expertise in live streaming.

Record-Breaking Impact

• 📊 The virtual shelves were stocked with products like oranges, strawberries, mushrooms, and honey, with 100% of proceeds going directly to producers.
• 📈 The stream generated over 34 million yuan (more than $5.2 million USD) in sales from nearly 870,000 individual orders.
• 🚀 With over 8.7 million viewers, the event demonstrated the immense pulling power of the hosts and the resonance of their cause.

The Viral Honey Incident

• ⚠️ A pivotal moment occurred when Zhao Lusi tasted local honey on camera, despite having severe food allergies, to prove its safety.
• 💖 Despite a visible allergic reaction, she continued promoting the product, showcasing her profound sincerity and dedication.
• 💬 Liu Yuning's protective glance and the outpouring of concern and orders from viewers highlighted the raw human connection of the moment.

Authenticity and Influence

• ✅ Both stars emphasized a "zero fee, zero commission" principle, taking no personal profit from the sales.
• 🌟 This act was seen as a powerful rebuke to cynical celebrity endorsements, proving that influence can be a formidable force for good.
• 🌍 The event sparked a wider discussion about influencer culture's potential to foster community support and uplift rural communities.