Zeekr Europe CEO on EU Tariffs and Chinese EV Expansion

Zeekr's Stance on EU Tariffs

• 💡 Zeekr Europe is a clear supporter of free trade and opposes tariffs imposed by the EU on Chinese electric vehicles.
• ⚠️ Tariffs are seen as having a negative impact on consumers and not benefiting the market.

Zeekr's Commitment to Europe

• 🚀 Zeekr is committed to its European presence, evidenced by investments in an R&D center and a global design base in Sweden.
• 📈 The company plans to expand its operations and has already launched three models in Europe, with further expansion planned.

Growth of Chinese EVs in Europe

• 📊 A recent survey indicates a shifting mindset among European customers, with a significant portion considering Chinese EVs.
• ⚡ Chinese EV manufacturers are perceived to have superior technology, product features, and performance compared to traditional European brands.
• 💰 Zeekr offers a competitive price-value proposition, highlighted by features like the Zeekr 7X with a 600km range and 13-minute charging time.

Accelerating EV Adoption in Europe

• 🔌 To further accelerate EV adoption, addressing consumer anxieties around charging speed, range, cost, and infrastructure is crucial.
• 🌐 Zeekr is actively contributing to infrastructure by offering access to 600,000 charging points across 27 countries.

Navigating the Chinese Market and Company Culture

• 📉 While acknowledging a cutthroat environment and price wars in China, Zeekr emphasizes its focus on customer-centric R&D and agility.
• 🎯 The company prioritizes mid-term and long-term investment in Europe over short-term gains, expanding into major markets like Germany and France.