Young People Drive Surge in Christian Media Consumption, Study Reveals

State of Christian Media Study

• 📊 A new study, "The State of Christian Media," released by the National Religious Broadcasters (NRB) in partnership with the Barna Group, reveals significant trends in media consumption.
• 💡 The study focused on how Americans use Christian media outside of their church activities to avoid skewing the results.

Widespread Consumption and Trust

• 📈 60% of Americans reported using Christian media in some form, a figure higher than initially expected.
• 🎯 This broad consumption includes various platforms such as television, radio, podcasts, news websites, social media, and YouTube.
• 💬 The primary drivers for seeking Christian media are the desire for encouragement and hope, indicating a search for positivity amidst negative cultural messages.

Youth Engagement with Christian Media

• 🚀 Young people are leading the trend in Christian media consumption, defying stereotypes of it being an older demographic medium.
• 📱 Gen Z leads with 64% engaging with Christian social media accounts, followed closely by Millennials at 58%.
• 🌟 This engagement suggests a rejection of mainstream culture's messages and a trust in Christian media for authentic content.

Impact and Influence of Christian Media

• 📢 Christian media outlets are being heeded, with people actively seeking content that offers hope and encouragement.
• 🔑 A significant portion of users (66%) stated they use Christian media to find encouragement and hope, and 66% also seek to learn how to love God and people better and live out their faith.
• 🗳️ 75% of voters who use Christian media reported that it influenced their voting decisions in the 2024 election, with 40% hearing election messages from Christian leaders or pastors.

Mission of National Religious Broadcasters (NRB)

• 🤝 The NRB, an 81-year-old organization, advocates for Christian communicators in the public square, fighting to ensure their voices are not silenced.
• 🌐 They work across legislative, judicial, media, and corporate spheres to create an environment where Christian communicators can fulfill their ministry.
• 🗓️ The NRB hosts an annual convention, the largest gathering of Christian communicators globally, with the next event scheduled for February in Nashville, Tennessee. More information is available at nrb.org.