World's Largest Build-A-Bear Workshop Opens at Icon Park, Orlando

A Multi-Generational Experience

• 🎯 The new Build-A-Bear Workshop is designed to appeal to all ages, with nearly 40% of their business coming from teens and adults.
• 💡 The multi-level building will offer an engaging experience for kids and adults alike.

New Features and Enhancements

• 🍽️ A food and beverage component will be available on the rooftop, featuring both enclosed and outdoor seating areas.
• courtyard area called "Till Next Time" will be available as guests exit the workshop.
• 🚀 The workshop will introduce a higher level of customization and personalization, with increased interactivity throughout.
• 🧩 Features like a slide and other engaging elements will be incorporated across different levels.

The Iconic Orlando Location

• 📍 This new Build-A-Bear will be the largest currently in existence, serving as a hub for the company.
• ✨ Located at Icon Park, it's being called the "iconic multi-level Build-A-Bear Workshop."
• 📺 A large, 3D LED screen on the iDrive side will act as a pedestrian attraction, drawing attention with its graphics and content.

Showcase for Brand and Partners

• 🎨 The location is viewed as a "blank canvas" built from the ground up to showcase the full breadth and depth of the Build-A-Bear brand and experience.
• 🤝 It will serve as a key showcase for license partners and international collaborators.
• 💡 The design allows for unique experiences, such as integrating events like gender reveals with interactive elements like the giant LED screen.