World Cup 2026: How International Soccer Stars Coming to Texas Will Benefit Local Businesses

Economic Impact of the World Cup in North Texas

• ⚽ The arrival of international soccer stars, including Lionel Messi and Argentina, for the FIFA World Cup in Dallas is expected to draw thousands of fans.
• 💰 North Texas regional leaders project a $2 billion economic impact on the region, with fans coming from all over the world.
• 📈 Businesses are preparing for the influx, with English pub owner Barry Tate anticipating increased sales, estimating an extra 100 pints per goal scored by England.

World Cup Matches Hosted in Dallas

• 🏟️ AT&T Stadium in Arlington will host five group stage matches, featuring heavyweight countries like England, the Netherlands, Croatia, and Argentina.
• 🏆 Dallas secured a significant number of matches, including four knockout stage games, totaling nine matches, more than any other venue.
• 🌟 The stadium's capacity of over 90,000 makes it the largest venue in the tournament, significantly larger than the Cotton Bowl's capacity in 1994.

Growing Appreciation for Soccer in the US

• 💡 The World Cup's arrival in Dallas is considered a once-in-a-lifetime event, attracting both die-hard fans and casual observers.
• 🌍 Unlike in 1994, when many attendees didn't understand the sport, there's now a greater appreciation for international tournaments, with Americans understanding that winning means being world champions.
• 🌱 DFW is seen as fertile ground for developing more soccer fans and enthusiasts.