Volition America: Supporting Veterans and First Responders Through Patriotic Apparel
Fox BusinessDecember 5, 20253 min5,735 views
13 connectionsΒ·14 entities in this videoβVolition America's Mission
- πΊπΈ Volition America is a clothing brand founded on the principle of celebrating country 365 days a year.
- π― The brand donates 13% of its profits to Folds of Honor, supporting military and first responder families.
The Significance of '13'
- π© The number 13 is central to Volition America's branding, referencing the 13 folds of a ceremonial flag and the 13 original colonies.
- π‘ Each fold of the flag has a specific meaning, which the brand aims to educate consumers about through its partnerships and product labeling.
Charitable Impact and Awareness
- π° Volition America has contributed approximately $2 million to Folds of Honor since its inception.
- π’ Beyond financial contributions, the brand focuses on raising awareness for Folds of Honor and the families they support.
Collaborations and Brand Partnerships
- π€ Volition America collaborates with various well-known brands, including Puma, Cobra Golf, Girka Cigars, UNRL, and Luminox.
- β¨ These collaborations create products that allow consumers to subtly express their patriotism and support for the country.
Founder's Motivation and Vision
- π‘ John Sapiente, the CEO, was inspired to start Volition America after attending a Folds of Honor event in 2013.
- π€ The brand aims to unite people through shared values and a celebration of country, transcending political divides by focusing on being red, white, and blue.
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Whatβs Discussed
Volition AmericaFolds of HonorVeteransFirst RespondersPatriotismCharitable DonationsFlag EtiquetteBrand CollaborationsJohn SapienteMilitary FamiliesApparel Brand
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