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Volition America: Supporting Veterans and First Responders Through Patriotic Apparel

Fox BusinessDecember 5, 20253 min5,735 views
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Volition America's Mission

  • 🇺🇸 Volition America is a clothing brand founded on the principle of celebrating country 365 days a year.
  • 🎯 The brand donates 13% of its profits to Folds of Honor, supporting military and first responder families.

The Significance of '13'

  • 🚩 The number 13 is central to Volition America's branding, referencing the 13 folds of a ceremonial flag and the 13 original colonies.
  • 💡 Each fold of the flag has a specific meaning, which the brand aims to educate consumers about through its partnerships and product labeling.

Charitable Impact and Awareness

  • 💰 Volition America has contributed approximately $2 million to Folds of Honor since its inception.
  • 📢 Beyond financial contributions, the brand focuses on raising awareness for Folds of Honor and the families they support.

Collaborations and Brand Partnerships

  • 🤝 Volition America collaborates with various well-known brands, including Puma, Cobra Golf, Girka Cigars, UNRL, and Luminox.
  • ✨ These collaborations create products that allow consumers to subtly express their patriotism and support for the country.

Founder's Motivation and Vision

  • 💡 John Sapiente, the CEO, was inspired to start Volition America after attending a Folds of Honor event in 2013.
  • 🤝 The brand aims to unite people through shared values and a celebration of country, transcending political divides by focusing on being red, white, and blue.
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What’s Discussed

Volition AmericaFolds of HonorVeteransFirst RespondersPatriotismCharitable DonationsFlag EtiquetteBrand CollaborationsJohn SapienteMilitary FamiliesApparel Brand
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