Viral French Ad Praised for Using Actors and Animation Over AI

The Viral "White Wolf" Advertisement

• 🐺 An advertisement for the French retail chain Intermarché, featuring a "White Wolf," has gone viral on social media.
• 🥕 The heartwarming Christmas tale depicts a wolf who evolves from a feared loner into a vegetarian, cooking vegetables instead of eating animals.
• 💖 The wolf's recipe and transformation melt the hearts of other animals, leading to his acceptance.

Craftsmanship and Human Artistry

• 🎨 The "kind wolf" character was brought to life by a French animation studio, a project that involved 6 months of work and a team of 70 people.
• 🚫 The creators emphasized that artificial intelligence had no role in the ad's production, stating it would have been impossible to make with AI.
• 🛠️ The ad is highlighted as a testament to strong artistic work and the expertise of real craftspeople who poured their hearts into the project.

International Acclaim and Impact

• 🏆 The advertisement has gained significant international attention, topping the ranking of the best Christmas ads in the UK.
• 📈 It has achieved over 30 million views in just a few days.
• 🎶 The ad's success has also led to a resurgence of Claude Franis's classic song "Lumal," becoming a hit again 51 years after its initial release.