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Vanessa Coppes: From Immigrant to CEO of Bella Media

Eyewitness News ABC7NYOctober 5, 20254 min431 views
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From Immigrant to Media Mogul

  • πŸ‡©πŸ‡΄ Vanessa Coppes arrived in New York from the Dominican Republic with a single suitcase and a dream.
  • πŸ’‘ Her initial passion for fashion and storytelling led her to pursue a career in the media industry.

The Genesis of Bella Media

  • ✍️ Coppes began her journey by starting a blog to cope with postpartum depression, which eventually led to her jewelry being featured in Bella magazine.
  • 🀝 This connection allowed her to build a relationship with the previous owners and gain hands-on experience by working in various roles within the magazine.
  • πŸš€ In 2019, she took a leap of faith and purchased Bella magazine, eight years after starting as an intern.

Redefining Beauty and Fashion Media

  • πŸ’– Coppes aims to redefine beauty and fashion magazines by promoting inclusivity and representation.
  • 🌍 She ensures that the pages of Bella magazine reflect the diversity of the world, featuring people from various backgrounds and cultures.
  • 🎯 The goal is for every reader to find someone on the pages who looks and feels like them, showcasing ordinary people doing extraordinary things.

Impact and Legacy

  • ✨ Bella Media thrives by focusing on tangible content that can be held, read, and passed down, contrasting with the fleeting nature of social media.
  • πŸ’– A significant aspect of her work includes initiatives like giving makeovers and photo shoots to women who have undergone chemotherapy, bringing them joy and a sense of empowerment.
  • πŸ† Coppes is building a legacy focused on doing things differently, highlighting inspiring stories beyond just product promotions, such as featuring a mom with an incredible idea.
  • πŸ—£οΈ She reflects on her journey, telling her younger self, "See, I told you we were going to get here. We did it."
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Transcript18 segments

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What’s Discussed

CEOBella MediaVanessa CoppesDominican RepublicImmigrant JourneyMedia EmpireFashion MagazineBeauty MagazineInclusivityRepresentationPostpartum DepressionEntrepreneurshipHispanic Heritage Month
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