Using AI to Improve Your Business Website and Strategy

AI's Impact on Business Websites

• 🤖 AI tools like ChatGPT, Copilot, Perplexity, and Gemini are changing how people interact online, potentially reducing direct website visits.
• 💡 This shift may require a rethinking of business plans and strategies that rely heavily on traditional website traffic.

Leveraging AI for Website Improvement

• 🔍 For website analysis, tools like Hotjar offer session recordings and heatmaps to understand user interaction.
• 📊 Microsoft Clarity provides free heatmaps with AI filtering to identify user drop-off points.
• 🛠️ An AI website auditor like Tenweb can simulate user interactions and suggest improvements.

Alternative Feedback Methods

• 💬 For direct feedback, consider posting on LinkedIn and asking real users to review your site.
• 💰 Offering an incentive, such as a gift card, can encourage detailed and honest feedback.
• 💡 While AI tools are useful, human feedback remains invaluable for identifying usability issues and areas for improvement.

Business Model Considerations

• 📈 The speaker suggests that building a business solely on a website might be challenging due to current AI advancements.
• 🚀 An alternative strategy involves becoming an expert in a niche through social media platforms like LinkedIn, YouTube, and Instagram, and creating a members-only area.