Unboxing Apple's High-Fashion iPhone Pocket: Is It Worth Over $400?

First Impressions of the iPhone Pocket

• 🛍️ The iPhone Pocket is Apple's first high-fashion iPhone holder, a collaboration with Issey Miyake's design studio.
• 💸 Purchased for over $400 with tax, it's described as a high-priced fashion accessory.
• 📍 The reviewer visited the Apple Soho store in New York City, the only US store selling it in person, as it sold out online quickly.

Design and Functionality

• 🎨 Available in various colors, with iPhones on display in-store to test the fit.
• 🧣 The reviewer acquired a long, sling-style model in sapphire blue and a pink one for unboxing.
• ✉️ The packaging includes a fancy piece of paper stating "Issey Miyake designed for iPhone" and calling it "a piece of cloth."
• 👜 It can be hung on a bag like a keychain, treating the iPhone as an accessory.

Quality and Practicality

• 💪 The material is stretchy and can fit items other than an iPhone.
• 📱 When an iPhone is inserted, it's mostly covered, with the screen sometimes visible through holes.
• 📱 It accommodates iPhones with cases, including rubber and Apple's tech-woven cases, though insertion/removal is slightly slower.
• 🛡️ While some commenters feel it makes the wearer a target, the reviewer found it felt secure like any other bag and is quite durable.
• 🧤 The material has a nice, sweater-like feel, and the reviewer humorously suggests wearing it as mittens.

Fashion and Tech

• 🤯 The high price and concept are acknowledged as crazy, but framed within the context of fashion.
• ⌚ Apple also sells high-priced accessories like the Apple Watch band by Hermes, suggesting this is another way Apple explores wearing tech.
• 🤔 The reviewer plans to wear it around and report back on the experience in a future episode.