Uber Denies Accusations of Higher Fares When Using Gift Cards

Uber's Response to Fare Accusations

• Uber is investigating claims that using gift cards or credits in the app may lead to higher fares.
• Several individuals have reported that their regular trip prices increased after uploading gift cards or credits.

The "Surveillance Pricing" Theory

• Critics allege that Uber employs "surveillance pricing," where the app adjusts fares based on a user's perceived desperation.
• This theory suggests personalized fares, distinct from surge pricing, are calculated based on user data.
• Some users attempt to "train" the app by opening and closing it without booking a ride, hoping to secure better prices.

Uber's Official Stance

• Uber explicitly denies these accusations, stating that prices do not increase when using gift cards or credits.
• The company asserts that the cost remains the same regardless of the payment method or rider.
• Uber explains that fare differences are calculated in real-time and are primarily based on demand.
• They also state that fares are not personalized for individual drivers or riders.

Newsroom Test

• A test conducted by the newsroom involved multiple individuals requesting a ride to the same destination simultaneously.
• The fares received were nearly identical, differing by only a few cents.
• This test did not specifically address the gift card issue, as no one in the newsroom had received gift cards.