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Tim Dillon on Meghan Markle's Business Ventures and Perceived Deception

Megyn KellyApril 11, 20259 min620,534 views
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Meghan Markle's "Prestige" Product Pricing

  • πŸ’‘ Meghan Markle's brand, "As Ever," offers products like raspberry spread for $14, significantly higher than comparable items like Smucker's at $3.47.
  • πŸ’° Similarly, her herbal lemon ginger tea is priced at $12, while Yogi tea costs $4.46, and her shortbread cookie mix is $14 compared to a high-end mix at $7.99.
  • 🍯 Wildflower honey with honeycomb is sold for $28 by As Ever, versus $11 on Amazon, and her crepe mix is $14 compared to $5 from New Hope Mills.

The Strategy Behind the Pricing

  • 🧠 Dillon suggests Markle's strategy is brilliant, understanding that people associate spending more with higher quality, even if it's not objectively true.
  • 🎭 She appears to view people as "animals" or "pigs in the mud" and believes she is elevating them with her products.
  • πŸ‘‘ The use of royal imagery, like the crown on her stationery, is noted as odd given her stated desire to leave royal life.

Critique of Markle's "Founder" Narrative

  • πŸŽ™οΈ Markle's new podcast, "Confessions of a Female Founder," is discussed, with the premise that starting a business while married to a prince and being famous is a unique struggle.
  • πŸ“¦ A clip highlights her focus on packaging details like biodegradable packing peanuts and box sizes, which Dillon finds out of touch with everyday concerns.
  • πŸ—£οΈ The podcast also touches on her own struggles, such as staff quitting due to her alleged tirades and feeling unsafe.

Comparison to Other Wealthy Figures

  • πŸ“ˆ Dillon compares Markle's entrepreneurial endeavors to those of other wealthy women who start charities or businesses, questioning if this truly makes them "founders."
  • 🎯 He notes a shift from her earlier focus on "unwinding systems of oppression" to emulating figures like Gwyneth Paltrow and her Goop brand.
  • 🍳 Even her inaugural recipe demonstration, a one-pot pasta, is pointed out as being a well-known Martha Stewart recipe, suggesting a lack of originality.

America's Tolerance for "Hustlers"

  • πŸ€” The discussion concludes that America has a short memory and is tolerant of individuals who reinvent themselves, rooting for the "hustler" or even the "criminal."
  • 🌊 Markle is seen as embracing this role, riding her wave of fame and influence.
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Transcript36 segments

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Topics12 themes

What’s Discussed

Meghan MarkleAs EverProduct PricingBrand StrategyEntrepreneurshipFemale FoundersPodcastGwyneth PaltrowMartha StewartHustler MentalityRoyal FamilyMontecito
Smart Objects15 Β· 10 links
PeopleΒ· 4
CompaniesΒ· 3
MediasΒ· 2
ConceptsΒ· 2
ProductsΒ· 4