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The Lonely Island & Seth Meyers: Turtleneck & Chain Album Series and Ad Campaigns

thelonelyislandFebruary 11, 202657 min28,174 views
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Starting the Turtleneck & Chain Album Series

  • 💡 The podcast begins a song-by-song discussion of The Lonely Island's 2011 album, Turtleneck & Chain, starting with the announcement video "We're Back!".
  • 📌 The "We're Back!" video, released on April Fool's Day 2011, served as an album announcement and featured humorous, self-deprecating lyrics.
  • 🎤 The song was written as the intro track for the album, utilizing a "just blaze beat style" that the group favored.

Recalling Past Ad Campaigns

  • 🎯 The hosts discuss their involvement in web shorts for Klondike bars, which promised a lifetime supply of the product.
  • 💰 They also served as creative directors for Rökk Vodka, a Swedish vodka brand, integrating the ad shoot with their "We're Back!" music video.
  • 📈 The Rökk Vodka campaign led to massive promotional billboards for the "Turtleneck & Chain" album across New York City and LA.

Klondike Bar & Rökk Vodka Experiences

  • 🍦 The Klondike bar deal resulted in a fridge full of Klondikes at their McMansion, but the "lifetime supply" promise was eventually breached.
  • ⚠️ The Klondike ads featured Yorma portraying a terrible friend who asks "What would you do for a Klondike bar?", subverting traditional marketing.
  • 🍸 Rachel Lynn, a former SNL assistant, shared a voice note about consuming an entire case of Rökk Vodka during an SNL season, highlighting its "crazy" effects.

Listener Feedback & Random Discussions

  • 💬 The hosts address listener comments, including a "crotchgate" ski jumping scandal involving suit manipulation for aerodynamic lift.
  • 🗺️ A listener provided Harlem geography insights related to Alicia Keys' song lyrics, clarifying street names and a famous soul food restaurant.
  • 💪 Seth Meyers performs an impromptu push-up challenge, completing 35-36 proper push-ups despite initially overestimating his ability.
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Transcript214 segments

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What’s Discussed

The Lonely IslandSeth MeyersTurtleneck & Chain albumKlondike barsRökk Vodka"We're Back!" music videoSuper Bowl commercialsSki jumpingHarlem geographyAlicia KeysPush-up challengeSNL Digital ShortsSpelling Bee
Smart Objects40 · 33 links
Companies· 6
People· 7
Products· 2
Concepts· 5
Medias· 15
Events· 2
Locations· 3