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The Doggie Express: Organic Dog Treats and Bakery Experience in Houston

KHOU 11January 5, 20264 min281 views
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The Genesis of The Doggie Express

  • 💡 Kelly's Australian Shepherd, Adam, fell ill from store-bought treats, inspiring her to create healthier, organic alternatives.
  • 🎯 Marla, with a background in retail and a passion for animals, joined Kelly, initially viewing the treat delivery idea as a hobby.

Crafting Wholesome Dog Treats

  • 🐾 The Doggie Express focuses on organic, gluten-free, dairy-free, and grain-free treats with no additives, using a dehydration process.
  • 🛠️ All treats are made by hand in small batches and to order, ensuring freshness and quality.
  • 🐶 The dogs themselves are integral to the process, with their reactions guiding recipe development.

Expanding the Business

  • 📍 Starting from a home kitchen, the business grew through events like the Nutcracker Market, which pushed them to develop a wider product range.
  • 🏠 They found a physical location in Houston's Garden Oaks neighborhood, appreciating the supportive dog community.
  • 📈 The Doggie Express now has a presence in 36 BIES locations nationwide and partners with independent pet bakeries.

A Unique Bakery Experience

  • 🍰 Beyond treats, they offer cakes, jerky, non-dairy ice cream, and charcuterie boards for dogs.
  • 🎨 Custom cookies and unique offerings cater to themed parties, with examples like a Corgi's pirate party treat.
  • 💖 The bakery aims to be an experience for both pets and their owners, not just a transactional space.

Community and Mission

  • 🤝 The Doggie Express collaborates with several animal rescues to help promote dog adoptions.
  • ✨ The owners emphasize their commitment to creating a great product and staying true to their vision and values.
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What’s Discussed

Dog TreatsOrganic Pet FoodGluten-Free Dog TreatsGrain-Free Dog TreatsDehydrated Dog TreatsPet BakeryHouston Small BusinessAnimal NutritionRetail ExperienceDog CommunityPet RescuesCustom Pet Products
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