The Disney Dish: Universal's Harry Potter Wand Survey & Honey, I Shrunk the Kids Park Impact

Universal Orlando's Harry Potter Wand Survey

• 💡 A survey sent to Harry Potter fans by Universal Orlando Resort explored interest in new wand options, including collectible non-interactive wands and potential interactive features like light-up tips and haptics.
• 🎯 Fans expressed a strong preference for character replicas and varied designs over non-interactive wands, with some interest in added light and haptic features for a more magical experience.
• 🔑 The survey also delved into tracking spell progress, with options for facial recognition or wand-based storage, highlighting guest preferences for privacy and reliability.
• 💰 In a budget allocation question, respondents prioritized improvements elsewhere at Universal Orlando Resort over enhancements within the Wizarding World or new interactive wand activities.
• 🚀 Ideas for future wand features included mastery quests, broom rides, Patronus conjuring, and dueling finales, indicating a desire for deeper engagement with the Harry Potter IP.

Disney Parks and Merchandise Insights

• 📊 Disney's earnings call revealed strong performance for the Galactic Star Cruiser, with bookings sold out through the third quarter, driven by positive word-of-mouth.
• 📈 Merchandise sales growth was attributed to popular franchises like Mickey and Minnie, Spider-Man, Star Wars Classic, and Disney Princesses, suggesting potential influence on future attraction decisions.
• ⚠️ Concerns were raised about potential oversaturation of Star Wars Classic and Disney Princess content in existing resort areas.
• ⚙️ Testing of motorized ride vehicles for Tron Lightcycle Run at Magic Kingdom is underway, with an estimated opening around December 1st, 2022.
• ❓ A Disney survey question explored guest preferences for park reservation systems post-pandemic, contrasting current specific-day reservations with a more flexible