The AI Pricing Puzzle: No One’s Cracked It, But We’re Getting Closer
[HPP] Micah RosenbloomJuly 10, 202524 min
25 connections·40 entities in this video→Navigating Investor Transitions
- 💡 The concept of an “adopting parent investor” is common in venture, where a new investor steps into an existing board or cap table after someone else leaves.
- 🔑 Founders should assess the new investor's baseline knowledge and interest; if it's not a fit, they should communicate with the firm to find a more engaged representative.
- 📌 New investors should disclaim their newness rather than pretending expertise, focusing on active listening and providing fresh perspectives.
- 🌱 Some firms are adopting a “one plus one” model for board staffing, ensuring a secondary person is familiar with the company in case the primary investor transitions.
Evolving VC Landscape & AI's Impact
- 📊 Samir Kaji's Allocate platform successfully serves RIAs and family offices by addressing their specific challenges in private market investing, such as K1s and financial reporting.
- 🧠 Fund managers are encouraged to experiment with AI tools directly to gain a realistic understanding of their capabilities, avoiding both cynicism and over-optimism.
- 📈 The importance of entry price discipline is highlighted, especially given the sky-high valuations in the current AI market, as not every good company makes a good investment.
- ⚠️ For seed funds, high entry prices mean a company needs to achieve billions in valuation to make the underwriting work, which is often based on little evidence for early-stage AI firms.
The AI Software Pricing Puzzle
- 🔬 Emergence Capital's framework identifies three shifts in AI software pricing: enabling true outcomes-based pricing, tapping into labor budgets, and new cost dynamics from LLM usage.
- 🔄 Pricing models have evolved significantly; in 12 months, flat-fee subscriptions dropped from 29% to 6%, while hybrid pricing models increased from 27% to 41%.
- 🧩 Traditional SaaS pricing models often don't fully translate to AI products due to the unique cost structures and value propositions.
Challenges and Strategies in AI Pricing
- 💬 Customers, especially in enterprise, often face disappointment with AI product ROI because they don't fully understand what they're buying or how to budget for usage-based models.
- 🎯 Founders frequently underprice their products, fearing price will deter early customers, but this can lead to unsustainable models.
- 💡 The **
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40 entities
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Transcript89 segments
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What’s Discussed
AI Pricing ModelsVenture CapitalInvestor TransitionsSecondary MarketsFund ManagementEntry Price DisciplineStartup ValuationsSaaS PricingLarge Language Models (LLMs)Outcome-Based PricingFamily OfficesRegistered Investment Advisors (RIAs)Board GovernancePrivate Market InvestingHybrid Pricing Models
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