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The 90s Music Industry and Larkin Arnold's Impact on Hip Hop

[HPP] Jerry YangFebruary 17, 20268 min
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90s Music Industry vs. Today

  • πŸ’‘ In the 90s, rappers had more opportunities for income through small gigs, independent tours, and radio station support.
  • πŸ“ˆ Radio stations like P1 and P2 would promote artists locally for concerts, generating BMI money and subsequent tour opportunities in other cities.
  • ⚠️ The music industry today is controlled by a handful of corporations, making them highly selective about who gets public exposure, unlike the 90s.

Who is Larkin Arnold?

  • πŸ” Larkin Arnold was a prominent lawyer who previously worked at Capitol Records, initially mistaken for two people.
  • πŸš€ He was known for headhunting talent and was highly respected by major labels, leading to meetings with groups like Record Crew.

Larkin Arnold's Major Impact

  • βœ… Arnold signed and managed numerous influential artists, including Frankie Beverly and Maze, Marvin Gaye, Tina Marie, Rick James, Alexander O'Neal, and Cherrelle.
  • 🎀 He was also instrumental in signing Michael Jackson and Luther Vandross, significantly shaping their careers.
  • 🎢 Larkin Arnold signed the Record Crew to Epic Records in 1987, appreciating their unique blend of rap and ballads, though marketing them was a challenge due to rap's novelty.

Personal Experiences and Financial Acumen

  • πŸ’° Arnold demonstrated significant financial success, once having a half-million-dollar check on his desk and reportedly receiving a quarter from every Michael Jackson album sale.
  • πŸ”‘ He provided crucial advice to artists like Hazel Payne of Taste of Honey, insisting they secure their publishing rights and "sit on it."

Advocating for Artists

  • πŸ‘ Larkin Arnold was known for empowering Black artists, helping them "kick down doors" in the industry.
  • πŸ’¬ He worked alongside figures like Clarence Avant to create opportunities for talented individuals such as Jimmy Jam and Terry Lewis.
  • 🚫 The speaker notes that Larkin Arnold "didn't care for Jerry Heller at all."
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Transcript30 segments

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What’s Discussed

Music Industry Economics90s Rap MusicLarkin ArnoldArtist RepresentationRecord DealsMusic PublishingRadio PromotionCorporate Music ControlMichael JacksonClarence AvantJimmy Jam and Terry LewisEpic RecordsCapitol RecordsJerry Heller
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