The 2025 Fitties Awards: Brand of the Year Results

2025 Fitties Awards Kickoff

• 🎉 Happy New Year! Jimmy and Larry are back to reveal the results of the 6th annual Fitties Awards, celebrating the best of 2025 as voted by the audience.
• 🎙️ This episode is a "boys only" edition, with new guest episodes starting January 19th. Patrons can expect weekly content behind the paywall.

Fit Check: New Year's Edition

• 👟 Larry sports murdered-out Margiela Gats, a self-gifted Christmas present, paired with AS6 socks, Haven jeans, and a Cortez quarter-zip.
• 🧢 Jimmy showcases a Raul's merch hat, a gift from his in-laws, and vintage Barney's Co-op sweater from Sorbara's.
• 👕 Both hosts discuss gifts received and purchased from the Throwing Fits shop, including a blue chip shirt for Jimmy's father-in-law.

Brand of the Year Nominees and Results

• 📉 Dior lands in last place for Brand of the Year, with the hosts noting a general disinterest in "capital fashion."
• 📈 Miu Miu, The Row, and Kiko Kostadinov are also featured, with Emily Don Long and Carhartt WIP noted as newcomers.
• 🏆 Our Legacy, last year's winner, falls to third place. Ralph Lauren takes second, and Ourley is crowned the 2025 Brand of the Year by a narrow margin.

Discussion on Brand Categories

• 🤔 The hosts debate whether "Workshop" should be considered part of the main Our Legacy brand for award purposes.
• 🧐 Comparisons are drawn to other brands like Armani and Stone Island to clarify brand umbrella definitions.
• 🎤 A humorous jab is made at Stone Island, with a wish for them to make the "Brand of the Year" list someday.