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The 1357 Plan: How a $5,000 Lost Formula Revolutionized My Daily Learning

Russell BrunsonSeptember 26, 20257 min3,400 views
10 connections·15 entities in this video→

Discovery of the 1357 Plan

  • πŸ’Ž A rare, possibly unique copy of the 1357 Plan for Personal Achievement by Napoleon Hill and W. Clement Stone was discovered during a book-buying trip in Reno.
  • πŸ’° This original binder, purchased for $5,000, was for a club started by Hill and Stone, and its existence was unknown even to Napoleon Hill collectors and foundations.

Launching the 1357 Club

  • πŸš€ The discovered plan has been republished as a journal and inspired the creation of the 1357 Club, a live daily book club.
  • πŸ—“οΈ This club involves members gathering on a Zoom call to read their personal development books for exactly 13 minutes and 57 seconds each morning.

The R2A2 Formula for Learning

  • 🧠 The core of the method is the R2A2 formula: Recognize, Relate, Assimilate, and Action.
  • ✍️ This process encourages readers to treat the book as if the author wrote it specifically for them, fostering a deeper connection and understanding.
  • 🎯 By focusing on a single, actionable takeaway from a short reading session, the formula aims to integrate learning effectively into daily life.

Amplifying Results with Masterminds

  • 🀝 Napoleon Hill's concept of a mastermind group is integrated into the club to amplify results.
  • πŸ—£οΈ After reading and journaling, members break into small groups for 7 minutes to share their key takeaways and how they relate to their lives.
  • ✨ This interaction stimulates new ideas and perspectives, creating a collective intelligence that is more powerful than individual learning.

Member Experience and Benefits

  • βœ… The 1357 Club is presented as a powerful habit that provides accountability and focus at the start of each day.
  • 🌟 Members report that the 13 minutes and 57 seconds of focused reading and journaling is the best reading experience they've ever had, leading to daily breakthroughs.
  • 🎁 A free journal and two weeks of free access to the club are offered to new members at 1357club.com.
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Transcript31 segments

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What’s Discussed

1357 PlanNapoleon HillW. Clement StonePersonal AchievementBook ClubDaily HabitR2A2 FormulaMastermind GroupLearning StrategiesPersonal DevelopmentAccountabilityJournaling
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