Texas Campaign for Pedestrian and Cyclist Safety After Tragic Loss

A Mother's Grief and a Call for Safety

• 💔 Louisa Peterson shares the devastating loss of her 10-year-old son, Victor, who was killed in a 2020 crash while riding his bike.
• ✨ In his memory, she is joining the Texas Department of Transportation's (TxDOT) "Be Safe, Drive Smart" campaign to prevent other families from experiencing similar tragedies.

Concerning Trends in Texas Roadways

• 📈 TxDOT is issuing a warning about a concerning trend: pedestrian and cyclist deaths are up across the state.
• 📊 In 2023, pedestrians and cyclists accounted for 21% of all traffic fatalities in Texas.
• fatalities: 88 pedestrians and 106 bicyclists were killed in traffic crashes.

TxDOT's "Be Safe, Drive Smart" Campaign

• billboards and walking billboards across the state to remind drivers to share the road safely with pedestrians and cyclists.
• ⚠️ The campaign emphasizes that speed is a major factor in the severity of crashes and the potential for loss.

Safety Recommendations for All Road Users

• 🚗 Drivers are urged to stop and yield to pedestrians and cyclists.
• 🚶‍♀️ Pedestrians are encouraged to use crosswalks and sidewalks.
• 🚴‍♂️ Cyclists should equip their bikes with lights at night and consider riding in parks or designated areas when possible.
• 🚦 Pedestrians are taking extra precautions, like waiting for street signs to turn white before crossing.