System of a Down's Serj Tankian Launches Kavat Coffee Company

Serj Tankian's Coffee Venture: Kavat

• 🎶 Serj Tankian, lead singer of the rock band System of a Down, has launched a new venture into the coffee world with Kavat.
• ☕ Kavat, meaning "coffee cup" in Armenian, began as a direct-to-consumer online sales company in 2018, stemming from Tankian's passion for coffee and nostalgic memories of his grandmother and mother making it at home.
• 🗓️ The company opened its physical stores in July 2024, offering a single-source Ethiopian organic coffee.

The Kavat Experience

• 👃 The coffee is described as rich in taste, aroma, and history, with a deep connection to Armenian culture.
• 🖼️ The Kavat shop serves as an "oasis for the senses," featuring Tankian's art on the walls, which comes to life with music when scanned via an app.
• 🤝 Tankian aims to give back by allowing other artists to showcase their work within the Kavat space, fostering good coffee and "congregation."

Cultural Connection

• 🇦🇲 Tankian views his entire artistic career, including the band System of a Down, as an introduction to Armenian culture, emphasizing its importance to his identity.