Synergy CEO Jack Ross on Focus Factor's Expansion into $100M+ Functional Beverage Market

Synergy's Focus Factor Brand Expansion

• 🚀 Synergy CHC Corp. (SNYR) is expanding its flagship Focus Factor brand, a leader in brain health supplements, into the ready-to-drink (RTD) beverage market.
• 💡 Focus Factor, with a 25-year legacy and the #1 pharmacist-recommended brain health brand status, generates 86% of Synergy's revenue, projected to reach nearly $40 million in 2024.
• 🧠 The company is leveraging the strong brand recognition and clinical studies behind Focus Factor to tap into the rapidly growing functional beverage and brain health supplement categories.

Ready-to-Drink (RTD) Beverage Strategy

• 🎯 Costco pilots in Texas and Canada exceeded sales thresholds, validating strong consumer and retailer demand for the Focus Factor RTD beverage.
• 📈 The functional beverage market is growing at 16% annually, with brain health supplements showing double-digit growth, presenting a significant opportunity.
• 🚚 Synergy is actively building a nationwide Direct-to-Store (DSD) distribution network, aiming for coverage in all 50 states by year-end.
• 🛒 Industry disruptions from acquisitions by Pepsi and Celsius have created openings for Synergy to fill within the DSD network.

Product Innovation and Market Position

• ⚡ New product development includes a Focus Factor Energy Shot (a functional alternative to 5-hour energy) and a Brain Health Coffee enhancer.
• 🧩 Focus Factor is positioned uniquely in the