Swatch Releases 'What If Tariffs' Watch Mocking US Import Duties

Swatch's Tariff-Mocking Watch

• 💡 Swatch has released a special edition watch named "What If Tariffs" as a playful jab at the 39% US tariffs imposed on Swiss imports.
• 🎯 The watch features the numbers three and nine reversed on its face, directly referencing the tariff percentage.

Context and Reception

• ⚠️ The tariffs, among the highest set by President Trump globally, were met with shock in Switzerland.
• 💰 Priced at 139 Swiss Francs ($175), the watch is intended as a "wakeup call" to the Swiss government, which has not yet secured lower tariffs.
• 🗣️ A Swatch spokesperson described the watch as being made with a "knowing wink" and aims for it to be a short-lived product.
• 📈 Swatch stated they will cease sales once US import duties for Switzerland are changed, calling the model a "huge success" despite not disclosing sales numbers.
• 📍 The "What If Tariffs" watch is exclusively available in Switzerland.