Social Media Growth & Content That Sells with Kristina Bartold

Building a Social Media Agency

• 💡 Kristina Bartold, co-founder of The Social Snippet, shares her entrepreneurial journey, starting with leadership consulting and pivoting to social media due to a natural talent for it.
• 🚀 Her agency now serves over 85 clients, focusing on social media and podcasting, growing from unsolicited feedback and a partnership with Mariam.
• 🤝 The partnership with Mariam, a university friend, thrives on complementary strengths: Kristina's strategic mind and Mariam's creative and graphical skills.

Social Media Strategy & Algorithm Proofing

• 🎯 A key strategy for being "algorithm-proof" is to actively use new platform features as they are often rewarded with increased visibility.
• 💬 Engaging directly with followers through DMs and comments is an underrated but crucial strategy for building relationships and driving sales.
• 🚫 Trying to be on every platform is a mistake; focus on one or two platforms you genuinely enjoy and can consistently engage with.
• 📈 For small businesses competing online, lean into community building and in-person events rather than competing with large ad budgets, especially during peak seasons like holidays.

Content Creation & Personal Branding

• 🧠 People are often surprised by what resonates with their audience; trial and error is essential to discover what content works best.
• ✨ Personal branding is more important than ever, as people connect with the individual behind the business, leading to trust and purchasing decisions.
• 💡 Using your audience's own questions to create content is a powerful way to ensure relevance and address their needs directly.
• ⚠️ Posting consistently is less important than posting effective content that resonates, even if it's only a few times a week.

Podcasting & Sustainable Business

• 🎙️ Podcasting is an excellent tool for building authority and connecting intimately with an audience, especially for those in high-ticket sales or service-based businesses.
• ⏳ It takes significant time (7-10 hours) for a potential customer to build trust with a brand, making long-form content like podcasts invaluable.
• 🚧 Setting strong boundaries is essential for sustainable success, preventing burnout and maintaining personal well-being, especially for female entrepreneurs.
• ✅ Generosity and service are key principles, but it's important to give without expecting immediate returns, trusting that it will work out in the long run.