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Small Business Owner's Online Ad Mix-Up Resolved by 7 On Your Side

Eyewitness News ABC7NYAugust 5, 20252 min952 views
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Business Identity and Online Advertising Confusion

  • 💡 Glitzy Chicks, a 23-year-old glamour party business in Staten Island, faced brand damage due to an online ad mix-up.
  • 🎯 The confusion stemmed from a similar business name, Glitzy Chic (with an 'S' instead of 'Z'), which is a hair oil company.
  • ⚠️ This naming similarity led to customers mistakenly sending complaints and negative reviews meant for the hair oil company to Glitzy Chicks.

Challenges with Google Ads and Customer Service

  • 📉 Lisa Thomasi, owner of Glitzy Chicks, hired an online ad service, expecting help to optimize her Google Ads and grow her business.
  • 💬 After two years of trying to resolve the issue with Google Ads, she encountered difficulties with chatbots and virtual assistants, struggling to reach a human representative.
  • ✅ Seven On Your Side intervened, helping to connect Lisa with a real human at Google Ads to untangle the situation.

Lessons Learned for Small Businesses

  • 🛠️ Lisa learned that expecting one-on-one help or a personal representative from such services is unrealistic.
  • 🧠 The experience highlighted the importance of a DIY approach to managing online advertising and business reputation.
  • ⚠️ A key takeaway is buyer beware, as what is sold by online ad services may not always align with the actual service or outcome received.
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What’s Discussed

Small BusinessOnline AdvertisingGoogle AdsBrand ConfusionCustomer ReviewsBusiness Name SimilarityConsumer ProtectionCustomer ServiceStaten Island
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