Siemens CEO Roland Busch on US Investments, AI, and Manufacturing

New Plant Investment in Fort Worth

• 🏭 A new Siemens plant in Fort Worth, Texas, is producing switchboards crucial for electrifying data centers.
• 💰 This $300 million investment, in partnership with Poma, is creating 900 new jobs and expanding capacity to meet increased customer demand.
• 💡 The demand is driven by the mushrooming of data centers due to AI technology's need for compute power.

Siemens' Long-Term US Presence

• ⏳ Siemens has been operating in the United States for 160 years, with accelerated growth in the last two decades.
• 🇺🇸 The United States is Siemens' largest market, accounting for the highest revenue share.
• 📈 Following recent investments, Siemens now employs 45,000 people in the US and works with 12,000 suppliers.
• 💰 Total investment in the US, including recent acquisitions in engineering and software simulation, now sums up to $100 billion.

Digital Twins and Automation

• 💻 Siemens develops physics-based digital twins that not only resemble but also behave like real-world objects and systems.
• ⚙️ They also simulate software performance on hardware, which is critical for semiconductors.
• 🌍 Siemens combines the real and digital worlds, applying AI to the shop floor to enhance productivity, shorten cycle times, and foster innovation.
• 🗣️ As the world's largest automation company, Siemens emphasizes understanding and speaking the language of their customers.

Impact of European Economic Factors

• 🇩🇪 The German economy's recent struggles and a new leadership's infrastructure debt plan are noted.
• 🌍 This plan presents opportunities for capturing contracts in mobility, energy, and education infrastructure.

Tariffs and US Manufacturing Strategy

• ⚖️ Siemens' build-out in the United States helps mitigate the impact of potential tariffs on European goods.
• ✅ Siemens supports the logic of a level playing field, bringing manufacturing back to the US, and creating jobs.
• 📍 Siemens operates on a 'local for local' strategy, with over 85% local value-add, which is crucial for localization.
• 🤖 In markets with labor shortages, Siemens leverages automation and IT capabilities to make manufacturing efficient and technologically advanced.