Shop Red Bag: Supporting Diverse Brands Amidst Retailer DEI Rollbacks

The Challenge of DEI Rollbacks

• 🎯 Major retailers are scaling back diversity initiatives, disproportionately impacting business owners from diverse backgrounds.
• ⚠️ This shift has led to many diverse business owners being shut out of opportunities with larger companies.

Shop Red Bag: A Solution for Diverse Brands

• 💡 Candy Carter created ShopRedBag.com as an online platform to directly support businesses owned by women, veterans, and underrepresented communities.
• 🚀 The platform aims to turn the challenge of being shut out into an opportunity for direct consumer support.
• 💰 Shop Red Bag features a wide range of items from businesses owned by African-Americans, veterans, women, and the LGBTQ community.

Impact and Growth

• 📈 Vontel Eyewear, a size-inclusive brand launched in 2020, experienced a significant loss when a major retailer changed direction, costing them thousands of dollars.
• 💬 The awareness generated by Shop Red Bag is driving sales directly to these brands.
• 🌟 To date, the site features over 100 brands, with more being added.
• 🤝 The message to others considering joining the movement is clear: "You have nothing to lose and everything to gain. Do it."