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Shanghai 'Idol Experience Center' Lets Fans Live Like K-Pop Stars for a Day

ReutersMay 6, 20252 min812 views
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K-Pop Idol Experience Center in Shanghai

  • πŸ’‘ An 'idol experience center' named Chungo in Shanghai allows customers to live out their K-pop dreams for a day.
  • 🎯 Visitors can pretend to be stars by signing imaginary autographs, dancing choreographed routines, and trying on outfits.

Owner's Inspiration and Center's Evolution

  • 🎀 The center was opened by Chun Rong, a 19-year-old fan of K-pop culture, who wanted to share the idol experience.
  • 🏫 It began as a photo studio inspired by Korean reality shows, evolving from classroom and meet-and-greet setups to an all-in-one idol experience.
  • πŸ‘— The center offers a variety of services, including a full package with outfit, shoes, hair, and makeup for up to $45, with rental options available.

International Appeal and Future Expansion

  • ✈️ Chungo has gained international attention, attracting visitors from Russia, Japan, and South Korea.
  • πŸ“ˆ The center is currently undergoing an expansion to double its size and plans to enhance immersion by inviting online influencers to act as MCs and interact with customers.
  • ✨ Future plans include setting up a stage with a projector, allowing visitors to see themselves on a big screen, simulating the feeling of debuting as an idol.
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K-popIdol Experience CenterShanghaiChungoFan CultureChoreographed RoutinesPhoto StudioInfluencer MarketingCustomer ExperienceInternational Tourism
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