Scratch Massive Discuss 'Nox Anima' Album, Cinematic Influences, and AI in Music Videos

'Nox Anima': A Cinematic Journey

• 🎧 Scratch Massive, pioneers of French electronic music, return with their new album 'Nox Anima', a blend of techno and cold-wave sounds.
• 🎬 The duo, Maud Geffray and Sebastien Chenut, describe their albums as akin to a movie, complete with an introduction, a middle peak, and an ending, aiming to tell a narrative story across tracks.
• 🌌 Their deep love for cinema, stemming from university studies and a passion for soundtracks, heavily influences their musical universe, creating a dreamy yet haunting atmosphere.

Cinematic Inspirations and LA Influence

• 🎞️ Key cinematic inspirations mentioned include soundtracks from Blade Runner, The Big Blue, Nikita, and Subway.
• 🌃 Recording a significant portion of the album in Los Angeles influenced their sound, with the city's cinematic nature and the experience of driving and listening to their creations shaping the final output.

Collaborations and Artistic Choices

• 🎤 'Nox Anima' features collaborations with French singers Jeanne Added and Yelle, chosen for their unique vocal styles and artistic directions.
• 💡 The duo sought out Jeanne Added after being touched by her more intimate sound on her album 'Leo', while Yelle's voice was a long-standing consideration for fitting their electronic-pop fusion.

Innovation with AI in Music Videos

• 🤖 Scratch Massive utilized artificial intelligence to create the music video for 'I See You Up Tomorrow', allowing for greater creative freedom and the realization of ideas that might otherwise be impossible for independent artists.
• 🕊️ The AI-assisted video, directed by Emmanuel Cossu, explores themes of freedom and transformation, depicting students in Hong Kong transitioning to people taking to the sky.

Nighttime as a Creative Muse

• 🌙 The concept of nighttime, or 'nox anima', is central to their work, representing a time for calm reflection and enhanced creativity, distinct from the activities of the day or nightlife.
• 🌃 This theme of nighttime inspiration has been a recurring element in their previous albums, such as 'Nume' and 'Night of Dreams'.