Savannah Bananas Owner Jesse Cole on Revolutionizing Baseball Fan Experience
CNBC TelevisionOctober 5, 20258 min6,281 views
38 connectionsΒ·39 entities in this videoβThe Savannah Bananas Phenomenon
- π‘ The Savannah Bananas, an exhibition baseball team, have achieved phenomenon status by playing sold-out games at major venues like Yankee Stadium.
- π― Founded in 2016 as a low-level college summer team, the Bananas transformed their approach by focusing on fan experience and entertainment.
- π The team's business, Fans First Entertainment, emphasizes making every ticket all-inclusive, covering food and drinks without extra fees.
Innovative Entertainment and Business Model
- π Entertainment includes dancing players, breakdancing coaches, and even senior citizen dance routines, all integrated into the game.
- π° Initially struggling and facing skepticism, the team's success grew exponentially after they started selling out games by prioritizing fun and a unique show.
- π The Bananas have expanded their reach, selling out NFL and college football stadiums, with a waitlist exceeding 3.5 million fans.
Redefining the Sport: Banana Ball
- βΎ The team is building a new league called Banana Ball, designed to be faster-paced and more engaging than traditional baseball.
- β±οΈ Key rule changes include a two-hour time limit for games and eliminating elements like walks and mound visits to maintain momentum.
- π€Ή Players are not only skilled athletes but also entertainers, performing unbelievable trick plays like backflip catches.
Business Growth and Future Vision
- π The Bananas currently have four teams, with plans to add two more by 2026, and have sold out tours across various venues.
- π The vision is to bring this entertaining baseball experience to new markets and states that may not have professional baseball.
- π« The owner, Jesse Cole, has stated the league is not for sale, emphasizing a commitment to creating fans and reinvesting profits into the experience, staff, and broadcast.
Financial Health and Core Values
- π The business model relies on ticket sales and merchandise, with the team being very healthy and profitable due to strong fan support.
- π Millions are invested in broadcasting games for free, reflecting a commitment to giving back to the fans.
- β€οΈ The core philosophy is an obsession with the fan experience and fun, which drives the team's success and unique identity.
Knowledge graph39 entities Β· 38 connections
How they connect
An interactive map of every person, idea, and reference from this conversation. Hover to trace connections, click to explore.
Hover Β· drag to explore
39 entities
Chapters2 moments
Key Moments
Transcript33 segments
Full Transcript
Topics15 themes
Whatβs Discussed
Savannah BananasBaseballFan ExperienceEntertainmentBanana BallEntrepreneurshipSports BusinessAll-Inclusive TicketsJesse ColeUFCWWECircus LASports InnovationMerchandise SalesTicket Sales
Smart Objects39 Β· 38 links
CompaniesΒ· 5
PersonΒ· 1
MediasΒ· 4
LocationsΒ· 7
ProductsΒ· 5
EventΒ· 1
ConceptsΒ· 16