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Savannah Bananas Owner Jesse Cole on Revolutionizing Baseball Fan Experience

CNBC TelevisionOctober 5, 20258 min6,281 views
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The Savannah Bananas Phenomenon

  • πŸ’‘ The Savannah Bananas, an exhibition baseball team, have achieved phenomenon status by playing sold-out games at major venues like Yankee Stadium.
  • 🎯 Founded in 2016 as a low-level college summer team, the Bananas transformed their approach by focusing on fan experience and entertainment.
  • πŸš€ The team's business, Fans First Entertainment, emphasizes making every ticket all-inclusive, covering food and drinks without extra fees.

Innovative Entertainment and Business Model

  • 🎭 Entertainment includes dancing players, breakdancing coaches, and even senior citizen dance routines, all integrated into the game.
  • πŸ’° Initially struggling and facing skepticism, the team's success grew exponentially after they started selling out games by prioritizing fun and a unique show.
  • πŸ“ˆ The Bananas have expanded their reach, selling out NFL and college football stadiums, with a waitlist exceeding 3.5 million fans.

Redefining the Sport: Banana Ball

  • ⚾ The team is building a new league called Banana Ball, designed to be faster-paced and more engaging than traditional baseball.
  • ⏱️ Key rule changes include a two-hour time limit for games and eliminating elements like walks and mound visits to maintain momentum.
  • 🀹 Players are not only skilled athletes but also entertainers, performing unbelievable trick plays like backflip catches.

Business Growth and Future Vision

  • πŸš€ The Bananas currently have four teams, with plans to add two more by 2026, and have sold out tours across various venues.
  • 🌍 The vision is to bring this entertaining baseball experience to new markets and states that may not have professional baseball.
  • 🚫 The owner, Jesse Cole, has stated the league is not for sale, emphasizing a commitment to creating fans and reinvesting profits into the experience, staff, and broadcast.

Financial Health and Core Values

  • πŸ“Š The business model relies on ticket sales and merchandise, with the team being very healthy and profitable due to strong fan support.
  • 🌟 Millions are invested in broadcasting games for free, reflecting a commitment to giving back to the fans.
  • ❀️ The core philosophy is an obsession with the fan experience and fun, which drives the team's success and unique identity.
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Transcript33 segments

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What’s Discussed

Savannah BananasBaseballFan ExperienceEntertainmentBanana BallEntrepreneurshipSports BusinessAll-Inclusive TicketsJesse ColeUFCWWECircus LASports InnovationMerchandise SalesTicket Sales
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