Santa Monica's 3rd Street Promenade Redevelopment Plan for Food, Music, and Nightlife

Vision for the 3rd Street Promenade

• 💡 The dream is to create a connected ecosystem of world-class hospitality, nightlife, and entertainment concepts that collaborate rather than compete.
• 🎯 This redevelopment is focused on the north end of the Promenade, aiming to create a safe, clean, and vibrant environment from day to night.
• ✨ The goal is to make it a place people are excited and proud to take friends and family when they visit.

Addressing Safety and Community Concerns

• 👮 The city is enhancing downtown safety with a new police substation at Santa Monica Place Mall, expanded patrols, and outreach for unhoused individuals.
• 💰 A $3.5 million investment will improve sidewalks, lighting, signage, landscaping, and tree canopies.
• 🛠️ The permitting process is being streamlined, reducing fees and making it easier for operators to get involved.
• 🗣️ Community feedback is crucial, with efforts to understand residents' wants and needs regarding venues and design styles.

Funding and Operator Involvement

• 📈 One concept, a rooftop venue called Mood, is approximately 80% funded.
• 🤝 The plan involves showcasing the vision to attract quality operators with strong concepts to invest in the Promenade.

Upcoming Community Event

• 🎶 A Day of the Dead event is planned for this Saturday at Casa Martin, featuring collaborations with brands like Vev Cleico and Volcan Tequila, and a Void sound system.
• 🎪 This event serves as a pop-up showcase for the culture and quality the redevelopment aims to bring to the Promenade.