Salvation Army Sees Sharp Rise in Families Needing Assistance This Holiday Season

Increased Demand for Services

• ⚠️ The Salvation Army is experiencing one of its busiest years, with calls for assistance up 25% nationally.
• 🏠 More families are struggling to cover basic needs like food and housing.

Impact of Inflation

• 📈 Inflation and rising food prices are significant challenges for families trying to provide for their basic needs and celebrate holidays.
• 💰 Families are finding it difficult to keep up with bills while also affording special items for Christmas.

Generosity and Red Kettles

• 💖 Despite increased demand, there is reason for hope as people tend to be more generous when the need is high.
• 🔔 The iconic red kettle campaign is a major driver of this generosity, raising $100 million last year.
• 🤝 The campaign serves as a reminder of what can be achieved when people come together to be generous.

Modernizing Donations

• 💻 In addition to cash, The Salvation Army is accepting donations through digital payment methods like Google Pay, Apple Pay, and PayPal.
• 🌍 Annually, The Salvation Army, alongside other organizations, provides essential services like food, shelter, and toys to 28 million people.