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Rivian CEO RJ Scaringe on In-House Chip Design, Autonomous Driving, and Robotaxis

CNBC TelevisionJanuary 5, 20264 min51,352 views
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Rivian's In-House Chip Strategy

  • πŸ’‘ Rivian is designing its own chip for autonomous driving and AI, moving away from partners like Nvidia.
  • πŸš€ This vertical control over hardware at the chip level is intended to create a more efficient system with higher performance at an affordable cost.
  • ⚠️ Developing a chip is a long, multi-year process requiring significant capital and a capable team.

Addressing Market Skepticism

  • πŸ“Š Despite a recent drop in share price, Rivian remains focused on a long-term horizon for its technology development.
  • 🎯 The company views the market as a "voting machine" in the short term but a "weighing machine" over time, emphasizing long-term value creation.
  • πŸ’° Concerns about capital for investments are acknowledged, but the focus is on conviction in their self-driving technology roadmap.

Balancing Technology and Affordability

  • πŸš— Rivian acknowledges the need to focus on lower-priced vehicles, citing the R2 starting at $45,000.
  • ✨ The success of the R1S, the most popular premium electric vehicle in the US, is attributed to its amazing technology, brand positioning, and product features.
  • 🌱 Future vehicles like R2 and R3 will continue to feature leading-edge technology.

Robotaxi Ambitions and Autonomy Levels

  • πŸ€– Rivian is exploring the ride-share space for its autonomous technology, though the initial focus is on personal vehicles.
  • πŸ›£οΈ The technology developed for personal Level 4 autonomy is the same technology applicable to robotaxis.
  • 🚦 The roadmap includes
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What’s Discussed

RivianRJ ScaringeAutonomous DrivingArtificial IntelligenceIn-house Chip DesignNvidiaLevel 4 AutonomyRobotaxiElectric VehiclesR1SR2R3Compute HardwareData FlywheelRide Share
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