ResortPass CEO on Summer Travel Trends: Local Stays & Hotel Ancillary Revenue
CNBC TelevisionJune 7, 20254 min1,083 views
14 connectionsΒ·19 entities in this videoβSummer Travel Trends: The Rise of Local
- π The key keyword for this summer's travel is local, local, local, indicating a shift towards domestic and nearby destinations.
- π This trend is partly driven by a decrease in international tourists, with over 20% fewer visitors from Canada and Europe.
- π ResortPass caters to both local users seeking day passes and travelers staying in Airbnbs who want to complement their accommodation with hotel amenities.
Hotel Ancillary Revenue Opportunities
- π‘ Hotels are increasingly looking to ancillary revenue streams beyond room bookings, inspired by the success of airlines.
- π ResortPass facilitates this by offering day passes for hotel amenities like pools, beaches, and spas, allowing guests to access these without an overnight stay.
- π Hotels are realizing the potential of their underutilized spaces, such as pools, cabanas, and even rooms, for generating additional income.
The Value of Day Guests
- π€ Partnering with ResortPass allows hotels to tap into the day guest market, a segment previously underdeveloped in terms of revenue management.
- π¨ Many of the 2,000+ hotels ResortPass partners with had never offered day access before, highlighting a significant untapped opportunity.
- ποΈ Access to hotel amenities like a pool chair can be obtained for a fee, such as $70 in New York City, offering a taste of luxury without the full hotel cost.
Enhancing the Guest Experience
- β¨ The integration of local guests into the hospitality space is seen as complementary rather than disruptive to the overall experience.
- π¬ Locals visiting hotel restaurants or bars are not perceived differently by travelers, and their presence can enrich the atmosphere.
- π ResortPass aims to provide people with experiences that offer rest and recharge, encouraging more frequent vacation-like experiences.
Company Growth and Future Outlook
- π ResortPass has experienced rapid growth, quadrupling its business in the last two and a half years and adding 100 hotels monthly.
- π° The company believes it can thrive in various economic environments due to the inherent value proposition for both hotels and consumers.
- π The core mission is to make vacation-like experiences more accessible and frequent for Americans, who typically take only one vacation per year.
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Whatβs Discussed
Summer TravelLocal TravelResortPassAncillary RevenueHotel AmenitiesDay PassesConsumer SpendingEconomic TrendsHospitality IndustryRevenue ManagementAirbnbTravel Industry
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