Reddit COO Jen Wong on Advertising Growth, International Expansion, and AI Partnerships

Driving Advertising Growth

• 🎯 Reddit's active advertiser account grew 75% year-over-year in Q3, a result of go-to-market and acquisition investments.
• 💡 Investments have focused on making the platform more automated and simple to use, delivering performance, particularly for mid-market and SMB businesses.
• 📈 Nine out of 15 verticals grew over 50% year-over-year, demonstrating diversification and robustness across various objectives.

International Expansion and AI Translation

• 🌍 There is enormous headroom for growth outside the US, with current traffic at 55% international.
• 🌐 The strategy for non-English countries involves building another Reddit by using AI for machine translation of universal conversations.
• 🏘️ This is followed by building local communities to make the platform feel relevant to users in specific countries and cultures.

Prioritizing Advertising Over Data Licensing

• 💼 Reddit's core business is advertising, which has a large addressable market and significant headroom for growth.
• 🚀 The ad platform and marketplace are growing rapidly, with a roadmap focused on thousands more advertisers, new verticals, and geographies.
• 📊 Opportunities lie in automation, ad formats, and delivering more performance for advertisers.

Evolving AI Partnerships and Data Value

• 🛠️ The space for AI chatbots is under heavy construction, with evolving UIs, products, and platform usage.
• 🤝 Reddit's relationships with LLMs and partnerships are healthy, providing continuous learning opportunities.
• 📈 Reddit has learned that its data is highly appreciated and used, noting it was the topmost sourced domain in Q3.
• 🔍 The company is closely watching the evolution of AI and its impact on the platform.