Planning Underway for the 2026 Rose Parade: Theme Revealed

Rose Parade 2026 Planning Underway

• 🗓️ Planning for the 2026 Rose Parade is already in motion, despite it being only August.
• 🌹 The parade is described as a huge and beloved production that kicks off the new year.

The Coveted Sweepstakes Trophy

• 🏆 The Sweepstakes Trophy is the most coveted award for float participants and builders.
• 🥈 Made of sterling silver, this award has been presented since 1924, celebrating over 100 years.
• 🔨 Built by Brookstone, Brooks Silversmiths Inc., it is judged on float design, floral presentation, and entertainment value.
• 🗓️ Traditionally awarded on January 1st, this year the celebration will take place at Floatfest on January 2nd.

2026 Rose Parade Theme Revealed

• 💡 The theme for the 2026 Rose Parade is "The Magic and Teamwork".
• 🤝 This theme celebrates the collaboration among different organizations and entities involved in the parade.
• ✨ The theme is considered perfect due to the significant teamwork required each year to produce the event.