Pitch and Pair: A New Approach to Dating for Millennials and Gen Z

The Rise of "Pitch and Pair"

• 🎯 A new matchmaking trend, dubbed "Pitch and Pair," is emerging where friends pitch their single friends to a room full of strangers.
• 💡 This method places the wingman in a central role, with friends actively advocating for their single companions.

Shifting Away from Dating Apps

• 📉 Studies indicate that Millennials and Gen Z are growing tired of traditional dating apps.
• 📈 Eventbrite data shows a significant 42% spike in in-person dating and singles events between 2022 and 2023.
• 💬 These in-person events offer a sense of presence that dating apps lack.

Psychological Benefits of External Endorsement

• 🧠 A psychologist notes that watching friends discuss their relationships positively can foster connection.
• ✅ An external seal of approval, whether through a formal presentation or casual conversation, helps individuals feel vetted.
• 🤝 Meeting someone through a friend of a friend provides a sense of established trust.

Success and Future of Pitch and Pair

• 💬 Pitch and Pair events report a good number of dates, with many leading to first, second, and third dates.
• ⏳ While wedding bells haven't rung yet, the events are successfully facilitating connections.
• 🗣️ The trend formalizes a practice that has always happened informally, with friends advocating for each other.