Phia App: Save Money on Fashion with New and Secondhand Options

Introducing Phia: Fashion Shopping Made Smarter

• 💡 Phia is a mobile app and browser extension designed to make fashion shopping more efficient and affordable.
• 🎯 It functions similarly to Google Flights but specifically for fashion, aiming to save users both money and time.

How Phia Works

• 🛍️ The app scans the web for lower prices from over 40,000 retailers, including brands like Reformation and marketplaces such as eBay and The RealReal.
• 🤖 Phia utilizes AI to match items by image, title, and brand against a database of over 250 million products, finding the best prices in real-time.
• ✨ It highlights listings from both new and secondhand stores, offering a comprehensive shopping experience.

Benefits Beyond Savings

• 🌱 By promoting secondhand fashion, Phia contributes to an 80% carbon reduction compared to buying new items.
• 👟 The app's functionality extends beyond clothing to include sneakers, bags, and furniture.

Founders and Future Features

• 🤝 Phia was co-founded by Stanford roommates Sophia Kianni and Phoebe Gates, who bonded over their love for fashion, especially secondhand.
• 🚀 The founders also host a podcast called "The Burnouts" and are planning to roll out an image search feature, allowing users to find items by simply snapping a picture.
• 👨‍💻 While not an e-commerce expert, Phoebe Gates benefits from the advice of her father, Bill Gates, particularly on topics like building a company and the future of AI.