PBR World Finals: Sean Gleason on Growth, Team Series, and North Texas Event

PBR Team Series Expansion

• 🚀 The Professional Bull Riders (PBR) has launched a successful Team Series, featuring five-on-five bull riding.
• 🎯 This new format appeals to a younger audience familiar with traditional sports, expanding the sport's reach.

Growth and Partnerships

• 📈 PBR is experiencing tremendous year-over-year growth in live event attendance and ratings.
• 🤝 This growth is partly attributed to being part of TKO, sister companies with UFC and WWE, allowing for leveraged expertise in promotion.
• 📺 New partnerships with CW and Fox Nation, alongside a long-standing one with CBS, are boosting television viewership.

PBR World Finals in North Texas

• 📍 The PBR World Finals are returning to North Texas, specifically at Dickies Arena in DFW.
• 🗓️ The event will take place from May 7th to May 17th, celebrating in the Stockyards with a festival atmosphere.
• 🎆 Activities include drone shows, meet-and-greets, and other attractions to create a 10-day festival experience.

Fan Experience and Sport's Appeal

• 🎪 PBR events offer an entertaining experience from beginning to end, blending the sport with a rock concert environment.
• ⚡ The visceral nature of bull riding, including the power of the bulls and the dirt, is best experienced in person, creating an electricity hard to replicate on TV.
• 🐂 The sport is described as arguably the world's most exciting and dangerous sport.

Upcoming Events

• 🗓️ Fans can also look forward to Rattler Days from September 26th to 28th.