PBR Relocates Headquarters to Fort Worth, Driving Western Lifestyle Growth

PBR's Headquarters Move to Fort Worth

• 📍 PBR has relocated its world headquarters to Fort Worth, Texas, often referred to as the "cowboy capital of the world."
• 🤝 The move is described as a "marriage of brand values," with the organization's first event having been held at the Cowtown Coliseum.
• 👥 Approximately one hundred PBR employees relocated from Colorado, with additional local hires filling other positions.

Fort Worth as a Western Boomtown

• 📈 Fort Worth is experiencing significant growth, with PBR's relocation contributing to its status as a "western boomtown."
• 🌟 The city is becoming a global epicenter for the western lifestyle.
• 💰 PBR World Finals alone generate an estimated $30 million for the DFW metroplex annually.

PBR's Growth and Innovation

• 🚀 PBR is on a massive growth trajectory, highlighted by the introduction of its team series.
• 🏇 The team format features five-on-five bull riding and has attracted a younger, more diverse fan base, driving significant growth.
• 🎟️ In 2024, PBR hosted a record of nearly one and a half million fans, with 2025 pacing towards another record.

Economic Impact and Entertainment

• 🤝 PBR is a managing partner of the Cowtown Coliseum, driving more traffic to the stockyards and the city of Fort Worth.
• 🎭 The PBR events, particularly the team series, are described as a "show" with fast-paced action and skilled entertainment, appealing to families.
• 🌟 This growth and entertainment focus are key to PBR's expansion and its contribution to the local economy.