Pastor Jamal Bryant on Target Boycott Strategy and CEO Shake-Up

Target Boycott Update and Strategy

• 🎯 The ongoing economic withdrawal from Target is being prolonged by the company, with the CEO stepping down but remaining influential as chair of the board.
• 📉 Target has experienced a significant decrease in its bottom line, losing $12 billion in valuation, yet the company has not significantly adjusted its policies.
• ⚠️ Pastor Bryant highlights that Target's new CEO is set to start on February 1st, the first day of Black History Month, which is seen as a deliberate slight.

Missed Opportunities and Demands

• 🤝 Target was invited to engage in dialogue but has refused all requests, including a demand for $250 million to be deposited in Black banks and a commitment of $2 billion to be invested in the Black community following George Floyd's murder.
• 🏫 The company also refused to adopt six HBCU business programs to mentor young entrepreneurs.
• 💡 A blank canvas was offered for Target to create its own DEI schematic, but this was also rejected.

Community Response and Black Entrepreneurship

• 🚫 The boycott movement is gaining traction despite efforts to divide Black leadership by offering funds to certain organizations.
• 💻 Technology allows the community to identify true allies and foes, with younger generations viewing the Black church as less relevant due to past actions.
• 💰 Pastor Bryant emphasizes the need to shift focus from boycotting one white institution to supporting Black entrepreneurship, promoting targetfast.org for a directory of Black businesses.

Future of the Boycott

• 🗓️ The strategy now involves maintaining pressure through Black Friday and the Christmas season to potentially cripple Target's business.
• 🛍️ The goal is to shift consumer habits, encouraging individuals to find alternative shopping destinations and support Black-owned businesses.
• 🤝 Allies are encouraged to register at targetfast.org to support the movement and receive a digital directory of Black businesses.