Pastor Jamal Bryant on Leading the Target Boycott Over DEI Policies

Target's DEI Policy and Sales Slump

• 🎯 Target's CEO has attributed a recent slump in sales, in part, to customer backlash over the company's January adjustments to its diversity, equity, and inclusion (DEI) policies.
• 📉 Analysts have described these adjustments as "strategic missteps on DEI," leading to a significant drop in the company's stock valuation and impacting executive salaries.

The Power of the Black Dollar

• ✊ Pastor Jamal Bryant, leading the boycott, emphasizes that the action is driven by the power of black unification and the black dollar, estimated at $12 trillion in spending power.
• 💰 He states the boycott will continue until Target's policies shift, drawing parallels to the Montgomery bus boycott, which lasted 381 days.

Expanding the Boycott Beyond Target

• 📢 While Target is the initial focus, Bryant indicates that over 17 companies have scaled back their DEI programs, and another company will be targeted in the coming weeks.
• 🎯 The strategy is to concentrate efforts on one company at a time to maximize impact.

Supporting Black Entrepreneurs

• 🤝 Bryant acknowledges concerns about the impact on black-owned businesses selling at Target, noting a 30% drop in sales for some brands like Play and Beautifully Curvy.
• 🛍️ To counter this, they have partnered with the Black Chamber of Commerce to provide a digital directory of 150,000 black businesses and encourage direct support through their online platforms.
• 🎪 Additionally, five megachurches transformed their spaces into "bullseye black markets" during Resurrection Weekend, featuring 100 vendors to support black entrepreneurs directly.