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OpenAI Partners with SAG-AFTRA and Brian Cranston to Combat Deepfakes on Sora

CNBC TelevisionNovember 5, 20251 min2,179 views
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Protecting Actor Likeness from Deepfakes

  • 🎭 Brian Cranston has partnered with OpenAI, SAG-AFTRA, and other actor unions to address concerns about unauthorized AI-generated clips.
  • ⚠️ Cranston voiced apprehension after his likeness and voice appeared in AI-generated content on OpenAI's video app, Sora, following its Sora 2 launch.
  • ✅ He expressed gratitude towards OpenAI for implementing protective policies and enhancing its guardrails.

OpenAI's Commitment to Performer Rights

  • 🔑 OpenAI CEO Sam Altman stated the company's strong dedication to preventing the misuse of performers' voices and likenesses.
  • 💡 This collaboration aims to establish safeguards against deepfakes and ensure ethical use of AI in creative applications.
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OpenAISAG-AFTRABrian CranstonDeepfakesSoraAI Video GenerationActor LikenessVoice MisappropriationAI Ethics
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