Ontario Premier Doug Ford on the Impact of His Ronald Reagan Ad

Ad Campaign Goals and Impact

• 🎯 The primary goal of the ad campaign was to generate a conversation in the US that was not previously happening.
• 📈 The campaign achieved over a billion impressions globally, successfully bringing the issue to the attention of US media, governors, senators, and congresspeople.
• 🗣️ The core message conveyed was that protectionism does not work, aimed at the American public.

Ontario's Trade Position and Objectives

• 🌍 Ontario is highlighted as the third-largest trading partner in the world, emphasizing its significant economic role.
• ⏸️ The ad campaign has been paused after achieving its objective of raising awareness and initiating dialogue.
• 🤝 The speaker stresses that while the Prime Minister's job is to secure a deal benefiting all of Canada, his own role is to protect jobs in Ontario.
• 💡 The ad is presented as a crucial tool to ensure President Trump would not overlook Canada's interests in trade negotiations.