Ontario Premier Defends Anti-Tariff Ad Featuring Ronald Reagan Quote

Ad Campaign Success and Goals

• 🎯 The Ontario Premier boasted about an anti-tariff advertisement featuring a quote from Ronald Reagan, which he claims garnered over a billion impressions worldwide.
• 💡 The ad's primary goal was to generate a conversation in the US about protectionism, which the Premier states was achieved.
• ✅ The campaign has been paused, with the Premier declaring "mission accomplished" as the intended message reached American media, governors, senators, and congresspeople.

Message on Protectionism and Trade

• 🗣️ The core message conveyed to the American people is that protectionism does not work.
• ⚠️ The Premier emphasized that unfair trade deals with Canada could lead to job losses in the US.
• 🤝 The intention was to inform the American public, not to provoke the President, highlighting the serious implications of trade disputes between close allies.

Negotiating from Strength

• 💼 The Premier stated his job is to protect jobs in Ontario and that Canada is the third-largest trading partner in the world.
• 🇺🇸 He believes President Trump respects negotiation from strength, not weakness, and that it is Canada's Prime Minister's job to secure a deal benefiting Canada.
• 🚫 The Premier affirmed his commitment to never "roll over" and to always stand up for the people of Ontario.

Ontario's Economic Importance

• 📈 The Premier highlighted Ontario's significant economic contributions, noting that Americans need Canadian oil, potash, uranium, nickel, steel, and aluminum.
• 🏭 Ontario's manufacturing might is also a crucial element of the economic relationship with the US.