NYC Esthetician Tanya Thomas Builds Thriving Med Spa with Social Media and American Express Support

Founding Tanya Thomas Skin Clinic

• 👑 Tanya Thomas founded Tanya Thomas Skin Clinic, a boutique med spa in New York City, with a philosophy of treating clients like "kings and queens."
• 💡 Her passion for skincare stemmed from personal experience with acne and hyperpigmentation as a teenager, driving her to help others feel confident.
• 🚀 The success of the clinic was significantly built through social media, which provided the confidence to start the business.

Online Presence as a Storefront

• 📍 Located in Midtown Manhattan without a typical storefront, Tanya is intentional about her online content.
• 📈 She highlights skin transformations as key content to demonstrate real results to her audience.
• 💬 Her online presence serves as her primary storefront, crucial for visibility in a competitive market.

Leveraging Small Business Support

• 🤝 Tanya is participating in Small Business Saturday by American Express to gain visibility for her business.
• ⏱️ She values American Express's Resource Hub for free downloadable assets that simplify business promotion and event management.
• 🌟 The support helps her overcome the challenge of not having a traditional storefront.

Entrepreneurial Journey and Advice

• 💖 Tanya expresses pride in her journey, emphasizing that entrepreneurship is not easy but rewarding.
• 💪 She believes challenges make entrepreneurs stronger, wiser, and more successful.
• 🚀 Her advice to her younger self is to believe in her capabilities and push through difficulties to achieve success.