North Texas Ice Cream Shop Owner Battles Dangerous S-Curve Crashes

Persistent Danger at Tongue In Cheek Ice Cream

• 🍦 Tongue In Cheek Ice Cream in Richardson has been repeatedly targeted by vehicles crashing into or near its storefront.
• ⚠️ The recurring issue is attributed to a dangerous S-curve on Arapaho Road directly in front of the business.
• 🎯 Crashes typically occur late at night or early in the morning, with one incident involving a driver under the influence of alcohol.

Efforts to Mitigate Risk

• 🚧 The ice cream shop owner, Brett Smith, has implemented various protective measures, including bollards and special signs, some funded by a city grant.
• 🌳 Evidence of the ongoing problem is visible in the scarred trees surrounding the location.
• 🛣️ Despite these efforts, the fundamental issue remains the curve's design, which leads to cars veering directly into the storefront.

Long-Term Solutions and Future

• ⏳ The city of Richardson has discussed a potential long-term realignment of the curve, but such changes are likely decades away.
• 🚀 The owner is opening a third location in Lewisville, which is not expected to face the same safety concerns.
• 💡 Smith expresses frustration, stating that if the current rocks don't work, they will need to implement bigger protective measures.