NikkieTutorials Judges Botanical Bloom Challenge on Glow Up

NikkieTutorials as Guest Judge

• 💡 NikkieTutorials, founder of Nimia and a prominent beauty influencer, served as the guest judge for the challenge.
• 👑 She is recognized as a trans icon and the biggest beauty influencer online, making contestants eager to impress her.

The Botanical Bloom Brief

• 🌸 The challenge theme was "Botanical Bloom," requiring makeup to encapsulate the essence of spring.
• 🎯 A key requirement was to use the brand's products exclusively, making them center stage for the beauty campaign.
• 🚀 Top looks would be featured in a social campaign, with one overall winner getting their look showcased on a digital billboard.

Contestant Approaches & Challenges

• 🎨 MUAs had 90 minutes to get their models camera-ready for the shoot.
• ⚠️ Some contestants faced challenges, such as using non-brand products or struggling to align their personal style with the brief.
• 👁️ Examples included using a blue cream not from the palette or incorporating a "goth girl" signature style into a spring theme.

Judging and Feedback

• 🔍 Judges provided feedback on various looks, noting issues like highlighter getting lost or looks not fully hitting the brief.
• ✅ Sherice's model was praised for mastering the botanical theme with a lotus or orchid-like shape.
• 💬 Jake's look, despite using non-brand blue, was acknowledged for its beautiful graphic eye that could have been a contender.

Winners Announcement

• 👏 Three MUAs—Sherice, Mia, and Josh—created looks that were joyous and captured the spring theme, earning a feature on NikkieTutorials' and Beauty Bay's socials.
• 🏆 Mia was announced as the overall winner, with her look chosen to be featured on the digital billboard.
• 🎉 Mia expressed disbelief and pride that her work would be displayed on a billboard, calling it surreal.