NFL Commissioner Roger Goodell on Streaming, International Growth, and Media Rights
CNBC TelevisionAugust 7, 20258 min1,665 views
16 connections·20 entities in this video→Expanding Reach Through Streaming Platforms
- 🎯 The NFL's media strategy prioritizes reaching the broadest possible audience by extending beyond traditional broadcast platforms.
- 💡 Partnering with global platforms like YouTube allows the NFL to share its game with a worldwide audience, reaching fans where they are.
- 🚀 New streaming platforms are crucial for accessing different demographics and are a key component of the NFL's growth strategy.
Navigating Media Fragmentation
- 🗓️ Despite numerous streaming options (Amazon, Peacock, Netflix), the NFL believes its games are consistently scheduled in predictable windows, minimizing fan confusion.
- 🎄 Christmas Day games have become a tradition, with fans expecting to watch NFL football during family gatherings.
- 📢 The league and its partners work to promote these
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What’s Discussed
NFLRoger GoodellStreaming PlatformsMedia RightsYouTubeAmazon Prime VideoPeacockNetflixInternational ExpansionParamountCBSSkydanceAdvertising MarketLive Sports
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