Netflix and AB InBev Forge Global Co-Marketing Deal for Shows and Beers

Strategic Partnership Overview

• 🤝 Netflix and AB InBev have entered into a global co-marketing agreement, linking the streaming giant's popular shows with the brewer's well-known beer brands.
• 🗓️ Announced on Monday, the partnership aims to create campaigns that connect Netflix's hit titles with AB InBev's portfolio.

Campaign Details and Brands Involved

• 📺 Featured Netflix shows will include the UK drama "The Gentleman" and South Korea's "Culinary Class Wars."
• 🍺 AB InBev's brands such as Budweiser, Stella Artois, and Corona will be part of limited edition packaging and digital promotions.

Live Events and Advertising Opportunities

• ⚽ AB InBev will advertise during Netflix's live events, including the upcoming NFL Christmas Day broadcast.
• 🏆 Collaboration is planned for marquee events like the 2027 Women's World Cup soccer tournament.
• 📈 Netflix's expansion into live sports is creating new avenues for sponsorship and advertising from global brands targeting large audiences.

Growth in Netflix's Advertising Business

• 🌐 The deal comes as Netflix's advertising business now reaches over 94 million users globally.
• 🚀 Approximately two years after its launch, the ad-supported tier is increasingly viewed as a significant growth engine for Netflix.
• 💰 Specific financial details of the partnership were not disclosed.